Why is digital marketing strategy important?

It allows you to better understand your market share Without a clear strategy, you could easily underestimate the demand for your digital services. In addition, you may not fully understand the dynamics of the online market, including customer behaviors, competition, and customer profiles. A digital marketing strategy is a channel strategy, which means that it must be based on research into customer channel behavior and market activity. IAB forecasts show that digital marketing will continue to grow in importance in the coming years.

The fact that marketing has shifted to a results-based approach is difficult for some traditional marketers to digest. Digital marketing uses the Internet, mobile devices, social media and search engines to reach consumers. As part of defining the scope of opportunities when using a strategic approach to digital marketing, it's helpful to think about how digital experiences can improve the appeal of your brand. Having a clear understanding of what you are currently doing and where you want to be is the first step in digital marketing planning.

A digital marketing strategy is a plan that helps your organization achieve specific objectives through carefully selected marketing channels, such as paid, earned and own means of payment. Measured by KPIs, a digital strategy will instruct you to constantly optimize and create a continuous environment for improvement. Therefore, a digital marketing strategy is a means by which the brand will achieve very specific objectives, such as creating brand advocates, generating sales directly from social channels, etc. The fastest growing functions of the last six months, from the highest to the lowest growth rates, are coordinators media managers, search managers, social media coordinators, search engine marketing managers, media managers, marketing analysts, email marketers, search engine optimization analysts and digital media managers.

I think of marketing strategies as a manual for your business to grow, not only focusing on marketing, but also driving sales. When talking to salespeople and business owners, it seems to me that creating digital plans often works best in two stages. Any company that is serious about growth needs a digital marketing strategy the same way it needed a sign above a store entrance or an advertisement and an advertisement in the Yellow Pages. The pillars help demonstrate that success in digital marketing isn't just about digital media and platforms, no matter how important they are.

It's important to be able to present business arguments to invest more in digital marketing, because if you can't convince yourself or your colleagues to invest, the future of your business is in jeopardy.

Stephanie Givhan
Stephanie Givhan

Typical web evangelist. Total student. Freelance beer expert. Avid coffee trailblazer. Professional travel practitioner. Avid social media trailblazer.