9 Most Effective Digital Marketing Strategies for Startups

Paid search advertising has the potential to increase your profits or leave you in considerable debt. So, it is important to study and master the concept, or better yet, hire an expert to take care of this for you. Email marketing continues to be considered one of the most powerful advertising media on the Internet. If you can leverage email marketing, you can transform your fortune.

Take a look at each of them and see how much you really know. Then, evaluate what elements of them you need to refine. These all range from SEO to landing pages, local search marketing and the ever-popular video format. There is nothing more important to digital marketing than SEO, something that could still baffle you in its continued complexity.

While it's true that Google's algorithms can be confusing, you can better understand how they work when you work more with the concept. It's always best to have an expert who manages SEO for you if you really want to succeed. While you can learn some basics, you'll want someone who has worked on it for a while to help you make the best strategies. A recent strategy involves new HTTPS requirements that already affect SEO results.

If you're used to using HTTP pages, Google now suggests that you change to an HTTPS format. The reason behind this is that many contact forms that use HTTP pages are not considered secure enough. An expert B2B SEO service will help you make this change. If you're new to search engine marketing, you'll usually see it abbreviated as SEM.

It's a form of Internet marketing in which you increase your SERPs through paid advertising methods. You're getting a lot more attention in local search marketing in recent years. It will continue to be important in the next decade, as local businesses realize the value of being found by local consumers. To get started with local search marketing, you can use more Google freebies again.

Through Google My Business, you can make your listing appear as soon as someone does a Google search based on the user's keywords. This includes having your company appear on Google Maps. As a chain of connection with previous inbound marketing, content marketing is an important part of attracting a target audience. The gist of content marketing is that you need to make your content valuable, relevant and consistent so that it is worth the time of those who consume it.

Today, you need to focus on creating content that can resolve weaknesses and stay imperishable. Using shortcuts or black hat SEO tactics just to rise to the top of search engines won't work thanks to the all-seeing eye Google. So always keep “content is king”, as many like to say it. For content marketing to work well, you need to focus on mobile content, native advertising, influencer marketing, and marketing automation.

Think seriously about mobile content because smartphones already account for 50% of all global devices. This will affect digital advertising and how influencers promote your brand. Ultimately, remarketing helps you stay more engaged with potential customers, helps brand awareness, and increases conversions. You can also win over your competitors' customers, which helps you pay for any investment you make in creating new ads.

Reaching customers via mobile devices is more or less the standard now, and that will continue for the next decade. Making your website fit mobile screens is one of the most essential parts of digital marketing. The only way to make this work properly is through responsive web design. With 91% of successful companies saying automation is very important to their success, you can have a vision of what the present and future of marketing is.

Don't be afraid to work with inbound marketing consultants (especially in SEO) so you don't make mistakes after weeks or months of hard work. Interestingly, 87 percent of online marketers now use video content; I imagine that video attracts the target audience a lot since a large part of social networks are videos. If I needed a digital marketing strategy for a company, I would like to make sure to hire a marketing agency to help me with my content and social media strategies. Mike, I would suggest adding Google Rich Snippets to your SEO section; this has really taken off now and counts as position 1 if you manage to get hooked on that spot With more than 10 years of experience in digital marketing, web design and SEO consulting, I help SaaS, technology, software and IT companies increase sales portfolio and revenue through performance-based marketing strategies and SEO.

For many companies just starting out with digital marketing or looking for a quick boost, PPC is a useful online marketing strategy; it pushes your website to the top of search results which can help if the ranking of your company's organic search results is several pages behind.

Stephanie Givhan
Stephanie Givhan

Typical web evangelist. Total student. Freelance beer expert. Avid coffee trailblazer. Professional travel practitioner. Avid social media trailblazer.