How many types of digital marketing strategies are there?

Another effective way to leverage digital channels to reach target audiences is with influencer marketing. Brands can partner with celebrities, sites, or others who consider themselves experts in their field and who share similar values. Brands can reach the followers of these influencers with branded offers and content. Many marketers have been successful with influencer marketing, and 9 out of 10 said it was equal to or better than other channels they use.

In addition, 1 in 2 women based their buying decision on a recommendation from an influencer. Mobile marketing initiatives can include many of the digital marketing strategies mentioned above and will typically leverage a combination of text messaging, social media, email, push notifications, and mobile apps. The importance of mobile marketing is increasing, as the number of mobile shoppers is expected to increase to approximately 187.5 million users by 2024.With the clear transition to mobile devices, marketers need to think about how they can optimize their current mobile marketing efforts to deliver a seamless and user-friendly experience. And content marketing has to do with that.

Content marketing is driven by a funnel, which also influences the type of content to be used. Content marketing can be used according to several objectives. But the most common thing is to convert visitors into potential customers, who will be more qualified if you use content combined with other strategies, such as email marketing. According to the Search Engine Journal, 91.5% of web traffic is shared by sites on the first page of Google.

Google's First Organic Search, Itself, Gathers 32.5% of Traffic. And 51% of all website traffic comes from organic searches. Organic traffic is traffic that is won through high-quality content found in Google or Bing searches, for example. A lot of emails are sent every day, and some people still say that email marketing is dead.

Google research shows that 27% of the world's population uses voice search on mobile devices, and the consumer journey is becoming increasingly complex. According to Think With Google blog, there are 2 billion people a month looking for something on YouTube. There are different types of digital marketing strategies that you can implement to achieve your digital business objectives. Content marketing is a type of digital marketing that focuses on creating and promoting different types of content, to generate leads and sales.

The content can be in the form of a blog, social media posts, videos, infographics, podcasts, etc. The content is SEO-heavy and easy to use and organically attracts new customers. Content marketing involves creating and distributing content, text, images and multimedia that add value to your audience, rather than simply spreading an advertising message. If you're in B2C (business-to-consumer), “content” can mean social media posts, blog articles, and fun videos; if you're in B2B (business-to-business), it could be more white papers or reports, webinars, and educational videos.

Display advertising, also known as banners, is much like traditional print ads that would appear in magazines, except that they are online and you can target specific publications that you know your audience reads. It has now become much more sophisticated with programmatic advertising (where ads are automatically reserved, analyzed and optimized using algorithms) and retargeting (such as when you look at a pair of shoes on your favorite department store's website and then those shoes follow you on every website you visit months later). Mobile marketing is almost as broad as digital marketing itself and will overlap with many of the other types. It involves doing everything you do on the desktop, but adapting it to mobile devices, as well as doing mobile-specific things, such as in-app advertising, texting, and using social messaging apps.

It's especially important if you're targeting a younger audience who spends all their time on their phones. Compared to other channels such as television, the press, and even online display advertising, social media adds a whole new dimension of participation and interaction. Instead of simply spreading messages to a massive audience, you can engage with your customers and listen to what they have to say. There are all kinds of channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat and options ranging from organic, for example, Facebook groups, page posts, stories and Messenger to paid ads like Facebook.

Practically every company should be on at least a couple of these social channels. Influencer marketing involves partnering with influencers, celebrities, experts, and authority figures who have an existing audience. When they promote your product to their audience, often on platforms such as Instagram, Snapchat or YouTube, loyal followers will stick to their recommendation and buy from you. Naturally, you could think of the Kardashians or some super cool young actress who helps promote your product to individual customers, but influencers can also be effective for B2B, it's just that you'll partner with thought leaders or experts who are more serious and specific in your industry.

A digital marketing strategy is a plan that describes how your company will achieve its marketing objectives through online channels, such as search and social media. Most strategic plans will summarize what online channels and digital marketing tactics you will use, as well as how much you will invest in these channels and tactics. If you need help creating your online marketing strategy (or want to create the best one), consider online marketing services, such as those from WebFX. Let's look at the various types of digital marketing trends that will be extremely important for business growth in the coming times.

Most companies would do well to start with a combination of website optimization, content marketing, SEO, SEM, and social media; and then expand to other types as you become familiar with digital marketing. Digital marketing platforms can also be beneficial in easily measuring and adjusting company objectives and providing you with a better return on investment. Modern marketing relies on technology to analyze the comprehensive performance of a marketing campaign and help guide future strategies and decision-making. Whether you're looking to increase sales, revenue, knowledge, or loyalty, digital marketing is the way to go.

It is complemented by many other digital marketing strategies, based on the SEO optimization of your content, so you can easily find it every time a potential customer searches Google and other search engines for terms related to your services or products. You don't have to incorporate all types of digital marketing into your strategy, but you shouldn't focus too much on just one aspect. When most people think of “types of digital marketing,” they often overlook the fact that radio advertising was actually one of the first digital marketing tools invented. Digital marketing platforms are excellent resources, as brands try to be present on a multitude of channels and ensure that this presence drives value.

Your organization is likely to run both online and offline campaigns, so your marketing platform shouldn't be limited to just measuring digital campaigns. Social media marketing (SMM), as the name implies, is all about using the power of content on social media platforms to promote your business. Tools such as Marketing Evolution's unique closed-loop platform allow marketers to measure and optimize marketing performance, sales and engagement by providing a holistic view of a campaign's success at every touchpoint. Whether you're targeting customers in your local community or targeting a consumer base on the other side of the world, digital marketing platforms allow you to reach a broad target audience with relative ease.

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Stephanie Givhan
Stephanie Givhan

Typical web evangelist. Total student. Freelance beer expert. Avid coffee trailblazer. Professional travel practitioner. Avid social media trailblazer.