As B2B marketer Jason Bradwell says: “Every company is different. Whether it's what they want to achieve through marketing, the common marketing approaches of the industry in which they operate, the way their buyers research and purchase new products, or whether internal infrastructure can support a modern strategy, there are a thousand variables that influence whether or not a plan will work. Learn from these 14 exceptional examples of marketing strategies. Despite being in a competitive market, the food delivery brand DoorDash has been climbing the ranks, ending up with an impressive 48% market share.
HelloFresh has received a positive response from its target audience. An example of this is the blog post Rethinking Customer Lifetime Value using Machine Learning on Hellofresh, which has garnered more than 300 applause on Medium. A 30-second commercial for Surface Pro 8 with no product information or calls to action garnered thousands of “likes” (reaching 1.75 million views on YouTube in less than a month). Demonstrate how powerful indirect approaches to marketing can be.
The “Brought to You by” video campaign, which showed accommodations and experiences through Airbnb available while you were traveling, saw exceptional results on Twitter. It should be noted that the cost per view was 50% lower than Australian benchmarks, with a 30% higher viewing rate. At 61%, Google has consistently held the largest market share among major search engine providers for more than a decade. The next closest competitor, Microsoft, has only a 26% market share, and the popularity of other major providers is steadily declining.
Despite the reaction of his (in) famous ad by Colin Kaepernick on the heated topic of inequality, e-commerce sales increased by 31%. In just 74 episodes of Ted Lasso, there were 704 placements of Apple products. Given the popularity of these and other programs in which its products appear, Apple has undoubtedly been able to influence the opinions and purchasing decisions of hundreds, if not thousands, of consumers. With more than 135 years in business, it has become one of the best known and most loved brands in the world.
Several forms of strategic marketing have been an integral part of that success. Coca Cola was one of the first in modern history to embrace large-scale sponsorship marketing. Since 1927, the company has sponsored everything from American Idol to the Olympics, dramatically increasing brand awareness in the process. Today, Spotify is one of the best-known global companies, but how did this Swedish brand conquer the world? There are a lot of music streaming services out there, but what makes Spotify unique is its focus on helping users discover new content.
Spotify breaks the mold of typical music streaming platforms by offering listeners a whole new user experience. Rainforest Alliance created an annual campaign called Follow the Frog. This can be adapted for B2B and B2C organizations that want to demonstrate their commitment to sustainability by incorporating the green frog seal into their products and sharing stories about their efforts to be greener. In this post, we've covered 10 brands that hit the nail on their marketing strategies.
Either they devised a whole new tactic to engage customers, or they gave an innovative twist to an existing strategy. In all cases, the results were great. Paper towel brand Bounty uses guerrilla marketing techniques to surprise people. In simple words, guerrilla marketing means putting your brand in front of people in unexpected ways.
Bounty put life-size “spills” in busy areas of downtown New York. Knocked-down coffee cups and giant melting ice creams are sure to catch people's attention. Bounty placed hoards of his paper towels next to the clutter to convey his messages in a visual but minimalist way. They could have used a billboard, but it wouldn't have created an impression as lasting as this one.
Canadian bicycle brand Myfix Cycles brilliantly uses retargeting. Partnered with Webrunner Media to Run Retargeting Campaign on Facebook. They installed a tracking code called Facebook Pixel on their website to follow site visitors tenaciously around the web. WWF advertising campaigns are always very creative.
In the “24 Hours in the Life of WWF” campaign, the organization published an interactive map on Twitter. That day, every time someone from WWF posted something on Twitter, a thumbnail of the post appeared on the map indicating the person's geographical location. These general objectives help determine your marketing objectives, to which your marketing strategy is serving. There is no one-size-fits-all approach when it comes to marketing strategies that will work for your brand.
These examples of a company's marketing strategies will provide you with a lot of inspiration for your own campaigns and help you succeed in the advertising industry. This requires the marketing department to develop a marketing plan that helps introduce this product to the industry and drive the desired subscriptions. In other words, if getting 10,000 followers on Instagram is a marketing objective defined in the marketing plan, the marketing strategy will define the set of steps that a brand will take to achieve this goal. Finally, your marketing strategy should determine how you reach your target audience, what channels and activities you include in your marketing mix.
Marketing tactics will detail the specific actions you'll take as part of the marketing campaign. Your team's performance has convinced management to adopt the content marketing strategies you've suggested. While “marketing strategies” may seem relatively simple, there can often be some confusion when establishing whether you are creating a marketing strategy, marketing plan, or marketing tactic. In fact, any part of your marketing campaigns that requires content will require an effective content marketing strategy.
Once you've answered these questions, you'll be in a fantastic position to start building your company's marketing strategy. Even if you can't see the marketing strategy document, a lot of research is always needed for any advertising campaign; the more information you have before you start, the better your marketing strategy will be. You don't need to be a Fortune 500 company to invest in an effective marketing strategy and reap the benefits. Getting SEO right is without a doubt the best way to drive traffic to your website and should be a priority in all your digital marketing and content marketing strategies.