Digital marketing is the use of digital channels to market products and services in order to reach consumers. It involves the use of websites, mobile devices, social media, search engines, and other similar channels. A digital marketing strategy is a set of planned actions taken online to achieve specific business objectives. It is data-driven and relies on technology to analyze the comprehensive performance of a marketing campaign and help guide future strategies and decision-making.
In this comprehensive guide, we will discuss the different types of digital marketing strategies, such as social media campaigns, content marketing, influencer marketing, mobile marketing, and video marketing. We will also explore how to integrate and implement these strategies in order to maximize your return on investment. Finally, we will discuss how an omnichannel marketing strategy can help you acquire and retain customers. Social media campaigns are one of the most popular digital marketing strategies. They involve partnering with influencers to promote your brand and reach target audiences.
Brands can also leverage social media scheduling tools such as Buffer to create quality content for their followers. Airbnb is an excellent example of content marketing done right. They provide users with the information and resources they need to create quality content for property listings. Influencer marketing is another effective way to reach target audiences. Brands can partner with celebrities, sites, or others who consider themselves experts in their field and who share similar values.
Many marketers have been successful with influencer marketing, as 9 out of 10 said it was equal to or better than other channels they use. In addition, 1 in 2 women based their buying decision on a recommendation from an influencer. Mobile marketing initiatives can include many of the digital marketing strategies mentioned above and will typically leverage a combination of text messaging, social media, email, push notifications, and mobile apps. The importance of mobile marketing is increasing as the number of mobile shoppers is expected to increase to approximately 187.5 million users by 2024. Video marketing is another popular digital marketing strategy. There are several video marketing platforms, including Facebook Videos, Instagram, and even TikTok, to use in running a video marketing campaign.
In my opinion, most companies should include a holistic marketing strategy that also includes offline methods. The complexity of a digital marketing strategy depends mainly on the size of your company and your long-term goal. We believe that an omnichannel marketing strategy is essential for marketers to take advantage of growing digital marketing opportunities to acquire and retain customers, so that they can win more sales. Let's take a look at how Equinet Academy integrates and implements various digital marketing strategies such as SEO and content marketing, email marketing, and social media marketing.