What is Digital Strategy in Digital Marketing? A Comprehensive Guide

In the digital age, having a well-executed digital marketing strategy is essential for the success of any organization. A digital marketing strategy is a set of planned actions taken online to achieve specific business objectives. This means taking consistent actions at the right time through the most appropriate online channels to increase revenue and improve relationships with your audience. To develop a successful digital strategy, it's important to understand the different types of marketing technologies and channels available.

There are 16 examples of different types of marketing technologies that cover 6 digital media channels, as well as a range of paid media, own media and earned media options. To help you get started, our dedicated marketing strategy solutions for business members provide all the tools you need to optimize your marketing strategy across 10 of the most popular marketing channels and strategies. A digital marketing strategy describes a series of actions that online marketing channels use to achieve various objectives. These channels can include own, paid and earned media.

It's also important to consider how much you will invest in these channels and tactics. To ensure success, your digital marketing strategy should focus on the customer and address ways to improve the company's social media presence, organic search results, customer engagement, and brand recognition. When creating a digital marketing action plan, it's helpful to think about how digital experiences can improve the appeal of your brand. Additionally, it's important to set SMART digital marketing objectives and evaluate through analysis whether you're achieving them.

IAB data can be used as a reference point for larger publishers and platforms, but it's less representative of smaller companies and downplays organic search (search engine optimization), digital PR, and influencer marketing. It's essential to be able to present business arguments to invest more in digital marketing, as without this investment the future of your business is in jeopardy. As such, there is an increasing demand for roles such as digital account executives, social media managers, digital marketing managers, copywriters and digital strategists.

Stephanie Givhan
Stephanie Givhan

Typical web evangelist. Total student. Freelance beer expert. Avid coffee trailblazer. Professional travel practitioner. Avid social media trailblazer.