How will digital marketing change in the future?

Ultra-fast broadband, lightweight VR headsets, and always-on virtual worlds are here. The expanded user experience is likely to be taken for granted, combining AR and VR to create virtual worlds in which we all interact. I believe that brands, healthcare, entertainment and education will fit in and out of a digital world designed to improve our lives. Content as we know it will be enriched more and more as we learn to navigate these new environments.

Those days of focusing on SEO-friendly websites are likely to be replaced by improved AR experiences that draw on information-rich content to improve brand perception. On the surface, the future of digital marketing seems to have no place for long-form content. In the coming years, digital marketers will not only be busy producing videos, but they will also discover the secrets of voice and mobile search. From social media to SEO, digital marketing continues to affect billions of people.

And with more advanced tools and changes in best practices, digital marketing solutions will continue to drive companies to increase their competitive drive in the market. That is the beauty of this space. It's all about adapting and offering personalized marketing strategies to keep your online presence flowing. Digital advertising and artificial intelligence now play a key role in companies' marketing tactics.

With more advanced tools and practices, digital marketing will continue to drive companies to increase their competitive drive in the market. Unlike Twitter, there's no doubt that YouTube will continue to be a big player in digital marketing for the foreseeable future. The key is to discover how a specific trend can change the digital marketing landscape and impact business position. Along with this, companies should study other brands in their industry and test different potential marketing strategies to align with predicted trends in the future of digital marketing.

Digital marketers believe that Gen Z and millennials will become “the target audience of most companies and will require a highly responsive and modified approach. This has led to the marketing industry's new term, “gamevertising”, in which marketers and brands use games to advertise their products. In addition, marketing messages across multiple digital channels would allow entrepreneurs and small businesses to build trust in the target audience. Needless to say, new strategic digital marketing efforts will allow companies to set a new precedent.

Over time, the effectiveness of digital marketing practices will reach new levels and allow companies to take full advantage of AI, SEO, AR and VR tactics. Companies striving to transform their digital presence and strategies will create a solid foundation for themselves in their respective industries, and will be able to better meet consumer needs as the moment dictates. Digital marketers will seek to serve Generation Y and Z more than any other generation, and they will do so through social networks, in which these generations are most active. However, more companies will adopt a shared, global perspective before using new digital marketing tools or running advertising campaigns.

Link building will continue to be an effective practice for years to come, but digital marketing predictions around links are unclear.

Stephanie Givhan
Stephanie Givhan

Typical web evangelist. Total student. Freelance beer expert. Avid coffee trailblazer. Professional travel practitioner. Avid social media trailblazer.