The Ultimate Guide to Digital Marketing Strategy

Digital marketing is an essential part of any business's success. It's a powerful tool that can help you reach your target audience, build brand recognition, and increase customer loyalty. But what exactly is digital marketing? And how can you create an effective digital marketing strategy?In this ultimate guide, we'll answer these questions and more. We'll discuss the different types of digital marketing strategies, such as social media campaigns, content marketing, growth marketing, and influencer marketing.

We'll also explore how to leverage mobile marketing initiatives and use the RACE Framework to create an effective digital marketing strategy. Finally, we'll discuss the importance of using a digital marketing platform to measure the success of your campaigns. So, let's dive in and explore the world of digital marketing!

What is Digital Marketing?

Digital marketing is the process of using online channels to promote products or services. It includes activities such as search engine optimization (SEO), content marketing, social media campaigns, email campaigns, and more. The goal of digital marketing is to reach potential customers and build relationships with them.

Examples of Digital Marketing Strategies

There are many different types of digital marketing strategies that businesses can use to reach their target audiences.

Here are some examples:

  • Social media campaigns: Social media campaigns involve partnering with influencers to promote your brand or product. For example, Buffer is often cited as an excellent example of content marketing done right.
  • Content marketing: Content marketing involves creating online guides or other content to generate leads. Airbnb is a great example of this; they provide users with the information and resources they need to create quality content for property listings.
  • Growth marketing: Growth marketing involves using social media and email to build customer loyalty. For example, you could set a goal to increase your existing email list by 2,000 subscribers during the first quarter.
  • Influencer marketing: Influencer marketing involves partnering with celebrities, sites, or others who consider themselves experts in their field and who share similar values.

    Brands can reach the followers of these influencers with branded offers and content.

Mobile Marketing Initiatives

Mobile marketing initiatives involve many of the same digital marketing strategies mentioned above. They typically leverage a combination of text messaging, social media, email, push notifications, and mobile apps. Mobile marketing is becoming increasingly important as the number of mobile shoppers is expected to increase to approximately 187.5 million users by 2024. To ensure a seamless and user-friendly experience for mobile users, marketers need to optimize their current mobile marketing efforts. This includes creating an effective funnel that nurtures customers through their business experiences and influences their decision-making process.

The RACE Framework

The RACE Framework is a practical and simplified framework that can be scaled up or down according to your business objectives.

It provides a logical sequence that ensures all key strategy development and implementation activities are included in your digital marketing strategy.

Converting More Customers

The ultimate goal of any digital marketing strategy is to convert more customers. To do this, you can use retargeting, boosting, and conversion rate optimization techniques to remind and persuade your audience to buy online or offline.

Digital Marketing Platforms

Using a digital marketing platform can help you create a comprehensive media plan that leverages relationships across different channels. This provides a more complete view of the customer and helps inform all future strategies and decision-making.


A successful digital marketing strategy requires a comprehensive plan that leverages multiple channels such as search, social media, email, and blogs. It also requires leveraging modern technologies such as AI and machine learning to analyze the performance of your campaigns.

Finally, it requires using a digital measurement platform to understand what works or doesn't work in a campaign. By following these steps, you can create an effective digital marketing strategy that will help your business succeed!.

Stephanie Givhan
Stephanie Givhan

Typical web evangelist. Total student. Freelance beer expert. Avid coffee trailblazer. Professional travel practitioner. Avid social media trailblazer.