Digital marketing is the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. It became popular with the advent of the Internet in the 1990s. In this comprehensive guide, we will discuss some of the most popular digital marketing techniques and how they can help you reach your target audience. Media purchases and display ads are two of the most common digital marketing techniques.
Email marketing is also considered one of the most powerful advertising media on the Internet. Brands can leverage this channel to reach their target audiences with branded offers and content. According to a survey, 9 out of 10 marketers said that email marketing was equal to or better than other channels they use. Additionally, 1 in 2 women based their buying decision on a recommendation from an influencer. Mobile marketing initiatives can include many of the digital marketing strategies mentioned above and will typically leverage a combination of text messaging, social media, email, push notifications, and mobile apps.
With the increasing number of mobile shoppers, it is important for marketers to optimize their current mobile marketing efforts to deliver a seamless and user-friendly experience.
Search engine optimization(SEO) is a digital marketing technique that involves creating more traffic to a website by ensuring that a website appears higher in the results of a search engine such as Google. This technique helps business marketing by improving brand awareness. Content marketing is another popular technique in digital marketing. It involves consistently creating valuable and relevant content across platforms. Brands can use content marketing as a tool to achieve better brand awareness by promoting themselves as companies that are in contact with the world and are important to it.
An example of this is how Nike is constantly running advertising campaigns for athletes on the rise. Video marketing works well with content marketing and is also a popular technique in digital marketing because of the easy access to videos that technology has provided. By creating quality ads, companies can impose a lasting brand image on the heads of their audiences and make them think about buying. Affiliate advertising is when a brand pays to have a valuable spokesperson with a large audience, usually a blogger or social media influencer, to post about its company, so that a company can increase its circulation. A good example of this is when Kylie Jenner, top 10 total followers on Instagram, posted about a brand called Fashion Nova. This post quickly increased Fashion Nova sales as a result of Jenner's large audience and impact on Instagram. When it comes to digital marketing, SEO is one of the most important elements.
While it's true that Google's algorithms can be confusing, you can better understand how they work when you work more with the concept. It's always best to have an expert who manages SEO for you if you really want to succeed. A recent strategy involves new HTTPS requirements that already affect SEO results. If you're used to using HTTP pages, Google now suggests that you change to an HTTPS format. Search engine marketing (SEM) is another form of Internet marketing in which you increase your SERPs through paid advertising methods.
Local search marketing has become increasingly important in recent years as local businesses realize the value of being found by local consumers. Through Google My Business, you can make your listing appear as soon as someone does a Google search based on the user's keywords. Today, you need to focus on creating content that can resolve weaknesses and stay imperishable. Using shortcuts or black hat SEO tactics just to rise to the top of search engines won't work thanks to Google's all-seeing eye. Automation is also very important for success; 91% of successful companies say it is very important for them. Don't be afraid to work with inbound marketing consultants (especially in SEO) so you don't make mistakes after weeks or months of hard work.
Mike, I would suggest adding Google Rich Snippets to your SEO section; this has really taken off now and counts as position 1 if you manage to get hooked on that spot. With more than 10 years of experience in digital marketing, web design and SEO consulting, I help SaaS, technology, software and IT companies increase sales portfolio and revenue through performance-based marketing strategies and SEO.