A Comprehensive Guide to Different Digital Marketing Strategies

Search Engine Optimization (SEO) is one of the most effective ways to leverage digital channels to reach target audiences. Brands can partner with celebrities, sites, or other experts in their field who share similar values and reach their followers with branded offers and content. Many marketers have found success with influencer marketing, and 9 out of 10 said it was equal to or better than other channels they use. Mobile marketing initiatives can include many of the digital marketing strategies mentioned above and will typically leverage a combination of text messaging, social media, email, push notifications, and mobile apps.

The importance of mobile marketing is increasing, as the number of mobile shoppers is expected to increase to approximately 187.5 million users by 2024. To ensure a seamless and user-friendly experience, marketers need to optimize their current mobile marketing efforts. There are many elements of digital marketing that range from SEO to landing pages. It's important to understand the basics of local search marketing and the ever-popular video format. SEO is essential for digital marketing success, but it can be confusing due to its complexity.

It's best to have an expert manage SEO for you if you want to succeed. A recent strategy involves new HTTPS requirements that already affect SEO results. If you're used to using HTTP pages, Google now suggests that you change to an HTTPS format for security reasons. An expert B2B SEO service can help you make this change.

Search engine marketing (SEM) is a form of Internet marketing in which you increase your SERPs through paid advertising methods. Local search marketing has become increasingly important in recent years as local businesses realize its value in being found by local consumers. Through Google My Business, you can make your listing appear as soon as someone does a Google search based on the user's keywords. Content marketing is an important part of attracting a target audience and involves creating and distributing content that adds value to your audience rather than simply spreading an advertising message.

Display advertising, also known as banners, is much like traditional print ads that would appear in magazines, except that they are online and you can target specific publications that you know your audience reads. It has now become much more sophisticated with programmatic advertising (where ads are automatically reserved, analyzed and optimized). Remarketing helps you stay more engaged with potential customers, helps brand awareness, and increases conversions. You can also win over your competitors' customers which helps you pay for any investment you make in creating new ads.

Reaching customers via mobile devices is more or less the standard now and will continue for the next decade. Making your website fit mobile screens is one of the most essential parts of digital marketing and requires responsive web design. Automation is very important for successful digital marketing strategies and 87 percent of online marketers now use video content as it attracts target audiences a lot since a large part of social networks are videos. If you need a digital marketing strategy for a company, it's best to hire a marketing agency to help with content and social media strategies.

Adding Google Rich Snippets to your SEO section has become increasingly popular as it counts as position 1 if you manage to get hooked on that spot. With more than 10 years of experience in digital marketing, web design and SEO consulting, I help SaaS, technology, software and IT companies increase sales portfolio and revenue through performance-based marketing strategies and SEO.

Stephanie Givhan
Stephanie Givhan

Typical web evangelist. Total student. Freelance beer expert. Avid coffee trailblazer. Professional travel practitioner. Avid social media trailblazer.