What is digital marketing strategy and it's process?

A digital marketing strategy is a set of planned actions that are taken online to achieve specific business objectives. In simple terms, this means taking consistent actions at the right time through the most appropriate online channels to increase revenue and improve relationships with your audience. The digital marketing strategy involves an evaluation of specific objectives that can be achieved through online channels. In an era where many consumers transact business on their mobile devices, a well-executed digital marketing strategy can be crucial to the success of the organization.

A digital marketing strategy is a plan that describes how your company will achieve its marketing objectives through online channels such as search and social media. Most strategic plans will summarize what online channels and digital marketing tactics you will use, as well as how much you will invest in these channels and tactics. First, a marketing strategy is a proactive, data-driven approach to marketing and communication activity across all channels and touchpoints. The marketing strategy informs all marketing activities that are carried out for the company, since all marketing plans are derived from this overall structure and vision.

Once the strategy is established and communicated, marketers use tactics to implement their actions that lead to the result. A digital marketing strategy describes a series of actions that online marketing channels use to achieve various objectives. Channels can include own, paid and earned media. Ultimately, a digital marketing strategy will seek to maximize the impact of own, paid and earned media in the digital world.

Companies that thrive in the digital world often allocate significant resources to developing digital marketing strategies. IAB forecasts show that digital marketing will continue to grow in importance in the coming years. This is a brief process that you can follow to determine what content of your own you need to meet your digital marketing strategy objectives. Digital marketing is any marketing initiative that leverages online media and the Internet through connected devices, such as mobile phones, home computers, or the Internet of Things (IoT).

The right digital marketing platform will help you make better decisions to drive revenue by planning for media, tracking your brand across channels, leveraging new advertising techniques, or making media purchases. For businesses that want to generate more leads, as well as more revenue, email marketing is a go-to online marketing strategy. The overall goal of content marketing as a digital media strategy is to provide valuable information to your target audience, increase traffic and generate conversions. Developing an omnichannel marketing strategy is key to this for many organizations, since content is what attracts their audience through different channels such as search, social media, email marketing and on your blog.

When reviewing your existing digital marketing channels and assets to determine what to incorporate into your strategy, it's helpful to consider the big picture first, as it will prevent you from feeling overwhelmed or confused. Data-driven marketing is when marketing teams create their strategies based on big data analysis.

Stephanie Givhan
Stephanie Givhan

Typical web evangelist. Total student. Freelance beer expert. Avid coffee trailblazer. Professional travel practitioner. Avid social media trailblazer.