What is Search Engine Optimization?
SEO stands for Search Engine Optimization.
Though SEO is something that yield the best result, but it require lot of energy, efforts and
patience. To bring your site in top ranking of relative or targeted keywords/key phrases. This
is an integral part of web marketing or Internet marketing or website promotion on Internet.
Though SEO is something that yield the best result, but it require lot of energy, efforts and
patience. To bring your site in top ranking of relative or targeted keywords/key phrases. This
is an integral part of web marketing or Internet marketing or website promotion on Internet.
Let us understand what actually is search engine optimization in order to utilize it. In a
layman’s language; you create a web page or website highlighting some specific
information, upload it on Internet visible to all, and it shows up in first couple of pages of
search results of any search engine, on searching the relative or targeted information in form
of keyword or key phrase, without paying anything to search engines, is Search Engine
Optimization.
layman’s language; you create a web page or website highlighting some specific
information, upload it on Internet visible to all, and it shows up in first couple of pages of
search results of any search engine, on searching the relative or targeted information in form
of keyword or key phrase, without paying anything to search engines, is Search Engine
Optimization.
This higher ranking of website or web page is often the result of quality and merit of the web
page and very seldom due to the algorithm malfunction of Search Engine.
page and very seldom due to the algorithm malfunction of Search Engine.
SEO is considered a cost effective mean of gaining targeted web traffic, when online
competition is negligible, it is true. But when online competition is greater or high, then
SEO is a real expensive luxury. Cost of SEO dramatically inflated with the online
competition, more importantly investment do not guarantee listing of your website or web
page in first or even second page of search results. When compared to SEM (Search
Engine Marketing) SEO certainly proves very cost effective but have lot of shortcomings as
in branding limitation.
competition is negligible, it is true. But when online competition is greater or high, then
SEO is a real expensive luxury. Cost of SEO dramatically inflated with the online
competition, more importantly investment do not guarantee listing of your website or web
page in first or even second page of search results. When compared to SEM (Search
Engine Marketing) SEO certainly proves very cost effective but have lot of shortcomings as
in branding limitation.
Designing the strategy of SEO
Once you collected the required information , its time to focus on your strengths like
innovative, cost efficiency, quality or else, that you think your whole efforts shall be
concentrate on. Gather your all point on a piece of paper and detail all of them in
descending order of your priority as mentioned in branding thought process.
Once you collected the required information , its time to focus on your strengths like
innovative, cost efficiency, quality or else, that you think your whole efforts shall be
concentrate on. Gather your all point on a piece of paper and detail all of them in
descending order of your priority as mentioned in branding thought process.
Engine Optimizer and YOU.
• Intensive research on your business model and marketing strategies.
• Modification in Keyword and Key Phrases
• Internet Marketing Research on select Keyword and key phrases
• Select the geographical location and language.
• Identify customer behavior.
• Analyzing the cost and competition involve in SEO
• Intensive research on your business model and marketing strategies.
• Modification in Keyword and Key Phrases
• Internet Marketing Research on select Keyword and key phrases
• Select the geographical location and language.
• Identify customer behavior.
• Analyzing the cost and competition involve in SEO
| Sanjay Kumar Sharma Internet Marketing Consultant sanjay@internet-marketing-consultancy.com |
