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Online Marketing of Steel
How Steel Companies are doing Internet Marketing?
In our study of Online Marketing by Steel Producers, we surveyed top 40 global
companies including Arcelor Mittal, Nippon, Posco, Tata, SAIL, Essar and more.
In our study of Online Marketing by Steel Producers, we surveyed top 40 global
companies including Arcelor Mittal, Nippon, Posco, Tata, SAIL, Essar and more.
The structure of these websites are huge and content rich. Majority of websites are in
two languages commonly in English and Indigenous. Few websites like
arcelormittal.com, posco.com & dk-st.com compromise of more than two languages.
About 25% of steel producers are using E-commerce facility to sale and
procurement. About 75% of steel producers have well built product catalogs within
their websites and rest lack this important feature. About 25% of steel producers are
building their brand image in Architect Segment, and are very active with various
digital tools to engage their visitors.
two languages commonly in English and Indigenous. Few websites like
arcelormittal.com, posco.com & dk-st.com compromise of more than two languages.
About 25% of steel producers are using E-commerce facility to sale and
procurement. About 75% of steel producers have well built product catalogs within
their websites and rest lack this important feature. About 25% of steel producers are
building their brand image in Architect Segment, and are very active with various
digital tools to engage their visitors.
Only two major steel producers are found using online advertising tools to increase
traffic and online branding, where as majority of companies still depend on their own
regular visitors for their online promotions. Surprisingly despite of simple and easy to
use digital advertisement tools these companies are still not using them.
traffic and online branding, where as majority of companies still depend on their own
regular visitors for their online promotions. Surprisingly despite of simple and easy to
use digital advertisement tools these companies are still not using them.
We also noticed that many companies are using CRM module to interact with their
online visitors, but how innovative and consistent are they, is still a question. Other
tools like Display Ads, SEM, Branded Sponsorship, Referals, Video Ads, Podcasts,
Widgets, Social Networks, Blogs, E-greeting, Surveys, Printer Friendly Pages, Screen
Savers are sparingly utilized.
online visitors, but how innovative and consistent are they, is still a question. Other
tools like Display Ads, SEM, Branded Sponsorship, Referals, Video Ads, Podcasts,
Widgets, Social Networks, Blogs, E-greeting, Surveys, Printer Friendly Pages, Screen
Savers are sparingly utilized.
Internet Marketing Consultancy >> Internet Marketing of Steel
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