Today i.e. 02.11.2009, I received a project for three different vertical from a single enterprise.
1. Food Grain (trading - overseas)
2. Kitchenware (trading - India)
3. Human Resource (Overseas & Domestic*)
* I am based in India
My New Online Marketing Assignment
First step is to assess the enterprise, its size, industry, company type, brand etc.
I was approached by one of my know person who left his job & trying to be a entrepreneur.
He formed a company in Dubai and talk to few people here for partner/consult his ventures
on profit sharing basis. So here is the process I would follow.
Assessing Customer for Online Marketing
Size of the company: 0 Employee
major chunk of his capital would go in establishing infrastructure, commodities & form
working capital & reservoir. So the budget for Online Research, Web Development & Online
Marketing will be very limited.
Dated 02 November 2009
Domain Protection for corporate identity.
Considering the low cost of domain name & space procurement, I purchased few domains for the sake of domain protection. I purchased
domain names with extentions like .com, .net, & .biz against his company's registered name.
My Online Marketing Strategy for this customer
Dated 03 November 2009
Indexing website in search engines.
Today, I make a small website consisting of 5 pages with essential keywords & contact form for indexing purpose, and post it on my web
space. I build these web pages on yahoo sitebuilder, with almost no content, and submit url in Google, Yahoo, MSN & Ask.
Dated 04 November 2009
Redirecting protected domains to main website.
It make no sense to build same or different websites to all protecting domains, so I upload a redirecting script to main corporate domain
into all protected domain. This will consolidate our efforts, traffic & protected domain into a single corp. website.
Today I put up some new content on this website. Site is still not indexed in search engines. Lets see how much time it takes.
Sanjay Kumar Sharma Internet Marketing Consultant sanjay@internet-marketing-consultancy.com
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