Segment of Online Traffic and prospects for Internet Branding
The Internet branding process will begin with a focus on customer need:
The Internet branding process will begin with a focus on customer need:
Online Branding Segment
Needs based segmentation: first online visitors/prospects will be grouped into
segments based on their similar needs and benefits sought.
Segment identification: further selecting visitors/prospects characteristics including
usage behaviors that make the segment distinctive and actionable.
Segment attractiveness: evaluating the business value in terms of economic value
and strategic fit of each needs-based segment
Segment profitability: estimating the net marketing profit contribution from each
potential segment through Internet or e-commerce.
Segment positioning: creating a value proposition and product/price offering based
on each segment's customer needs and buying characteristics.
Segment "acid test" - creating and testing strategic communications for
implementing each segment's positioning.
Marketing mix strategy: creating a complete marketing program (product, price,
promotion, and distribution) to implement the positioning strategy.
Implementation: While implementation branding strategy, the identified gaps are
covered by various exercises like training of staff interacting with different touch
points. Every touch-point between the company and the customer becomes an input
to brand image.
segments based on their similar needs and benefits sought.
Segment identification: further selecting visitors/prospects characteristics including
usage behaviors that make the segment distinctive and actionable.
Segment attractiveness: evaluating the business value in terms of economic value
and strategic fit of each needs-based segment
Segment profitability: estimating the net marketing profit contribution from each
potential segment through Internet or e-commerce.
Segment positioning: creating a value proposition and product/price offering based
on each segment's customer needs and buying characteristics.
Segment "acid test" - creating and testing strategic communications for
implementing each segment's positioning.
Marketing mix strategy: creating a complete marketing program (product, price,
promotion, and distribution) to implement the positioning strategy.
Implementation: While implementation branding strategy, the identified gaps are
covered by various exercises like training of staff interacting with different touch
points. Every touch-point between the company and the customer becomes an input
to brand image.
Internet Marketing Consultancy >> Internet Branding >> Segment for Branding
Our Privacy Policy Our Disclaimer
Copyright © 2007 Prithvi Infotech
