Online Branding thought process
Thought Process for Internet branding:

  • Emphasis should be on leadership of service or product you provide.

  • Brand should communicate value for money or time invested by online visitors.

  • Brand power lies in strong dominance, should be concentrating on single
  • segment/product range, where you can claim and establish your leadership.

  • Though branding agencies include this exercise in the process, you may
    consider going for an evaluation of brand strength and brand equity by third
    party prior to and after branding exercise, to understand the progress & effects
    of branding. It should be outsourced to a company having experience and skill
    to do so.

  • Identifying the strong idea for branding.
  1. Corporate:
  2. Products:
  3. Services

  • Create boundaries for Internet branding in terms of its intervention/influence to
    your existing online marketing strategies/structure.
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