What is Internet Branding?
Online Branding is a core Internet marketing activity; it is about developing
relationship with website visitors. Brand is what the name stands for and what it
means in the mind of the Netizen. The power of the brand resides in the mind of
Netizen and all thoughts, feelings, perceptions, beliefs, attitudes, behavior,
perceptions, etc.
Online Branding is a core Internet marketing activity; it is about developing
relationship with website visitors. Brand is what the name stands for and what it
means in the mind of the Netizen. The power of the brand resides in the mind of
Netizen and all thoughts, feelings, perceptions, beliefs, attitudes, behavior,
perceptions, etc.
The management of internet branding begins with the fundamentals of business
marketing strategy and Internet marketing program. The branding needs to be rooted
in strategy that involves market segmentation, targeting & positioning.
Synopsis of Internet Branding:
1. Introduction to online branding
2. Segmentation for Online Branding
3. Thought Process for Internet Branding
4. Touch Points for Online Branding
5. Guidelines for successful website branding
6. Limitation with website branding
7. Dealing with Branding Agency
8. Common Jargon in branding
9. Buying Centre
marketing strategy and Internet marketing program. The branding needs to be rooted
in strategy that involves market segmentation, targeting & positioning.
Synopsis of Internet Branding:
1. Introduction to online branding
2. Segmentation for Online Branding
3. Thought Process for Internet Branding
4. Touch Points for Online Branding
5. Guidelines for successful website branding
6. Limitation with website branding
7. Dealing with Branding Agency
8. Common Jargon in branding
9. Buying Centre
What one need to know about online branding?
Thought Process for Internet branding:
Emphasis should be on leadership of service or product you provide.
Brand should communicate value for money or time invested by online visitors.
Brand power lies in strong dominance, should be concentrating on single segment/product range, where you can claim and establish your
leadership.
Though branding agencies include this exercise in the process, you may consider going for an evaluation of brand strength and brand
equity by third party prior to and after branding exercise, to understand the progress & effects of branding. It should be outsourced to a
company having experience and skill to do so.
Identifying the strong idea for branding.
Corporate:
Products:
Services
Emphasis should be on leadership of service or product you provide.
Brand should communicate value for money or time invested by online visitors.
Brand power lies in strong dominance, should be concentrating on single segment/product range, where you can claim and establish your
leadership.
Though branding agencies include this exercise in the process, you may consider going for an evaluation of brand strength and brand
equity by third party prior to and after branding exercise, to understand the progress & effects of branding. It should be outsourced to a
company having experience and skill to do so.
Identifying the strong idea for branding.
Corporate:
Products:
Services
Create boundaries for Internet branding in terms of its intervention/influence to your existing
online marketing strategies/structure.
online marketing strategies/structure.
| Sanjay Kumar Sharma Internet Marketing Consultant sanjay@internet-marketing-consultancy.com |
