What is Email Marketing?

Instant and very effective mode of Internet marketing. Email Marketing is about informing and
pursuing and closing sales through Email. Our Internet Marketing Consultancy covers three
critical C of sales (Coverage, Communication and Conversation) are best covered through
email marketing.

Unlike SEM and SEO, Email marketing is well capable of two communication and carries
more personalize message to the prospect. Email marketing can be very successful if
carried out under expert surveillance, as one of the biggest menace on Internet is just the
other side of it, the SPAM.

Yes there are many software available freely on Internet that promise to do email marketing
by mass mailing or bulk mailing, but end up black listing your IP address in spammer list,
that may result blocking your personalize one to one message. SO, actually it cause more
harm than doing good to your Internet marketing efforts.

An Email marketing expert can help you building and executing email campaigns, but who is
an EXPERT? YEP, A SPAMMER! A person who has done spamming and know the rules of
game. Just paper knowledge and theoretical aspects are not enough, one actually should
be involved in it. Here the question is not ‘what to do?’ rather ‘what not to do!’. So if you don’t
have this guy better drop the idea.
Sanjay Kumar Sharma
Internet Marketing Consultant
sanjay@internet-marketing-consultancy.com
Sanjay Kumar Sharma, Internet Marketing Consultant.