Email Marketing
What is Email Marketing?
Instant and very effective mode of Internet marketing. Email Marketing is about
informing and pursuing and closing sales through Email. Our Internet Marketing
Consultancy covers three critical C of sales (Coverage, Communication and
Conversation) are best covered through email marketing.
Instant and very effective mode of Internet marketing. Email Marketing is about
informing and pursuing and closing sales through Email. Our Internet Marketing
Consultancy covers three critical C of sales (Coverage, Communication and
Conversation) are best covered through email marketing.
Unlike SEM and SEO, Email marketing is well capable of two communication and
carries more personalize message to the prospect. Email marketing can be very
successful if carried out under expert surveillance, as one of the biggest menace on
Internet is just the other side of it, the SPAM.
carries more personalize message to the prospect. Email marketing can be very
successful if carried out under expert surveillance, as one of the biggest menace on
Internet is just the other side of it, the SPAM.
Yes there are many software available freely on Internet that promise to do email
marketing by mass mailing or bulk mailing, but end up black listing your IP address
in spammer list, that may result blocking your personalize one to one message. SO,
actually it cause more harm than doing good to your Internet marketing efforts.
marketing by mass mailing or bulk mailing, but end up black listing your IP address
in spammer list, that may result blocking your personalize one to one message. SO,
actually it cause more harm than doing good to your Internet marketing efforts.
An Email marketing expert can help you building and executing email campaigns, but
who is an EXPERT? YEP, A SPAMMER! A person who has done spamming and know
the rules of game. Just paper knowledge and theoretical aspects are not enough,
one actually should be involved in it. Here the question is not ‘what to do?’ rather
‘what not to do!’. So if you don’t have this guy better drop the idea.
who is an EXPERT? YEP, A SPAMMER! A person who has done spamming and know
the rules of game. Just paper knowledge and theoretical aspects are not enough,
one actually should be involved in it. Here the question is not ‘what to do?’ rather
‘what not to do!’. So if you don’t have this guy better drop the idea.
How to do E-mail Marketing
Build up Database: Very important. Often we mistook directory as database,
there is no use of bigger list, non relevant and non targeted email addresses do
heavy damage to your efforts, as they are more likely to report you as spammer to
their ISP and email service providers, blacklisting you.
there is no use of bigger list, non relevant and non targeted email addresses do
heavy damage to your efforts, as they are more likely to report you as spammer to
their ISP and email service providers, blacklisting you.
Format Database: Use Microsoft Excel or notepad with delimiters if you don’t
have a database guy. Fields like Nae, Last Name, Salutation, Address, email
addresses should be checked with caution.
have a database guy. Fields like Nae, Last Name, Salutation, Address, email
addresses should be checked with caution.
Secure your Database: Data security for SME is just not from thieves or
competitors, but also from dumb good guy, he or she can actually mess up whole
thing. I know a company who become the victim of this silly mistake and lost many
employees right from CEO to receptionist for a database of just 400 odd contacts.
Terrifying.
competitors, but also from dumb good guy, he or she can actually mess up whole
thing. I know a company who become the victim of this silly mistake and lost many
employees right from CEO to receptionist for a database of just 400 odd contacts.
Terrifying.
Compose Email: Compose your matter for email as and when required
and format it in HTML, RTF or Plain text, I prefer RTF. HTML looks fine but very often
stimulates Spam guards. Many Email Service providers would like to make an argue
on it, but this my personal experience.
and format it in HTML, RTF or Plain text, I prefer RTF. HTML looks fine but very often
stimulates Spam guards. Many Email Service providers would like to make an argue
on it, but this my personal experience.
Choose SMTP and POP Servers: Most of the Smart Asses use fake email
addresses and Desktop Relay Servers and real POP. This misadventure often ends
up in labeling your website and IP address listed in spammer list. This attempt to
saving money and data proves to be a costly proposition. Your e-mail marketing
expert after studying your demand and market will suggest or adopt a suitable email
server.
addresses and Desktop Relay Servers and real POP. This misadventure often ends
up in labeling your website and IP address listed in spammer list. This attempt to
saving money and data proves to be a costly proposition. Your e-mail marketing
expert after studying your demand and market will suggest or adopt a suitable email
server.
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