Developing Website
1. Content Development: content language and accent of the website depend largely
upon the target audience and nature of website. If you website is selling musical album then
a creative writer should be hired, if it an OTC product selling catalog or website than technical
person should work closely with creative writer. A website of B2B nature require technical
write up with touch of copywriter rather than creative writer. Content should be in language
easy to understand and explain.
2. Images: keep your pictures ready, try to include relative images for every content, be it
about us, or contact or services or products. It gives website visitors satisfaction and
reassurance of your company and product/services. Pictures on desk are always better than
stand still. Quality of images should be good, preferably done by a professional, amateur
work is something no one appreciate.
A professional photographer in touch with a web designer can give optimized picture for
SEO, giving aesthetic finishing to the web page compatible with color scheme of entire
online catalog. Good angles, pixels and colors are very critical if you sell your products online
through a shopping cart.
3. Color Scheme: Colors used in background and fonts are very important. Though white
back ground with black color text is good but you can experiment with background colors as
well as text color. If visualizer or person looking after the designing element is considering of
using wall paper and matching text color and background color, consult your SEO.
Also use ethnic color in respect to your products and services. For example if you are selling
health products and services green or blue tone or blend is good, and if you are selling
books online try using traditional black text with white background. Website for kids should
carry different color scheme and website for adolescence should carry different.
1. Content Development: content language and accent of the website depend largely
upon the target audience and nature of website. If you website is selling musical album then
a creative writer should be hired, if it an OTC product selling catalog or website than technical
person should work closely with creative writer. A website of B2B nature require technical
write up with touch of copywriter rather than creative writer. Content should be in language
easy to understand and explain.
2. Images: keep your pictures ready, try to include relative images for every content, be it
about us, or contact or services or products. It gives website visitors satisfaction and
reassurance of your company and product/services. Pictures on desk are always better than
stand still. Quality of images should be good, preferably done by a professional, amateur
work is something no one appreciate.
A professional photographer in touch with a web designer can give optimized picture for
SEO, giving aesthetic finishing to the web page compatible with color scheme of entire
online catalog. Good angles, pixels and colors are very critical if you sell your products online
through a shopping cart.
3. Color Scheme: Colors used in background and fonts are very important. Though white
back ground with black color text is good but you can experiment with background colors as
well as text color. If visualizer or person looking after the designing element is considering of
using wall paper and matching text color and background color, consult your SEO.
Also use ethnic color in respect to your products and services. For example if you are selling
health products and services green or blue tone or blend is good, and if you are selling
books online try using traditional black text with white background. Website for kids should
carry different color scheme and website for adolescence should carry different.
should try to place the matter you want to highlight in right place, so that visitor find that without any effort and instantly.
with picture, just place the picture besides the text so that website visitors can co relate both and understand the message you want to
convey.
A good visualizer can guide designer to arrange text and images with help of SEO to get better marks by search engines Algorithm. Also
mind the size and font of heading, sub heading and running text on your web page. Your visitor can easily read bold, underline and
highlighted words out of your text, so don’t hesitate to highlight whatever you think is important with a better placement, easy to stand out.
Eye tracking chart or graph can add punch to your page.
5. Navigation Bar: Navigation bar provides the link to pages topic wise in a website. This Navigation bar usually is placed in a fix place
on all pages for easy navigation through the website. To stand out or identify Navigation bar easily is often is made using buttons or text
backgrounds. I personally prefer vertical text link in bold font with light color background and should stick to left side or horizontally to the
head of the page.
Placement of Navigation bar largely depends upon the numbers of links required to be displayed.
Other than the placement of Navigation bar, text of the URL is also very Important. The text should be real short and indicating if not
explaining about the page it is redirecting to. Title of the page and link should be as similar as possible. You can add as many navigation
bar as you want to.
6. Site Map: Sitemap are prepared for two purposes. One for search engine Indexing of all web pages on a website , this is generally in
XML format. Second type of Sitemap is made for website visitors who can see all important pages, that website has to offer.
You can upload both form of Sitemap without fear of any drawback of SEO.
with picture, just place the picture besides the text so that website visitors can co relate both and understand the message you want to
convey.
A good visualizer can guide designer to arrange text and images with help of SEO to get better marks by search engines Algorithm. Also
mind the size and font of heading, sub heading and running text on your web page. Your visitor can easily read bold, underline and
highlighted words out of your text, so don’t hesitate to highlight whatever you think is important with a better placement, easy to stand out.
Eye tracking chart or graph can add punch to your page.
5. Navigation Bar: Navigation bar provides the link to pages topic wise in a website. This Navigation bar usually is placed in a fix place
on all pages for easy navigation through the website. To stand out or identify Navigation bar easily is often is made using buttons or text
backgrounds. I personally prefer vertical text link in bold font with light color background and should stick to left side or horizontally to the
head of the page.
Placement of Navigation bar largely depends upon the numbers of links required to be displayed.
Other than the placement of Navigation bar, text of the URL is also very Important. The text should be real short and indicating if not
explaining about the page it is redirecting to. Title of the page and link should be as similar as possible. You can add as many navigation
bar as you want to.
6. Site Map: Sitemap are prepared for two purposes. One for search engine Indexing of all web pages on a website , this is generally in
XML format. Second type of Sitemap is made for website visitors who can see all important pages, that website has to offer.
You can upload both form of Sitemap without fear of any drawback of SEO.
| Sanjay Kumar Sharma Internet Marketing Consultant sanjay@internet-marketing-consultancy.com |
