Developing the website
Development of a website for targeted segment shall be done very carefully. Aesthetic
look, mean content, easy navigation, shopping cart integration should be included in
priority list to concentrate on.
look, mean content, easy navigation, shopping cart integration should be included in
priority list to concentrate on.
1. Content Development: content language and accent of the website
depend largely upon the target audience and nature of website. If you website is
selling musical album then a creative writer should be hired, if it an OTC product
selling catalog or website than technical person should work closely with creative
writer. A website of B2B nature require technical write up with touch of copywriter
rather than creative writer. Content should be in language easy to understand and
explain.
depend largely upon the target audience and nature of website. If you website is
selling musical album then a creative writer should be hired, if it an OTC product
selling catalog or website than technical person should work closely with creative
writer. A website of B2B nature require technical write up with touch of copywriter
rather than creative writer. Content should be in language easy to understand and
explain.
2. Images: keep your pictures ready, try to include relative images for every
content, be it about us, or contact or services or products. It gives website visitors
satisfaction and reassurance of your company and product/services. Pictures on
desk are always better than stand still. Quality of images should be good, preferably
done by a professional, amateur work is something no one appreciate.
A professional photographer in touch with a web designer can give optimized picture
for SEO, giving aesthetic finishing to the web page compatible with color scheme of
entire online catalog. Good angles, pixels and colors are very critical if you sell your
products online through a shopping cart.
content, be it about us, or contact or services or products. It gives website visitors
satisfaction and reassurance of your company and product/services. Pictures on
desk are always better than stand still. Quality of images should be good, preferably
done by a professional, amateur work is something no one appreciate.
A professional photographer in touch with a web designer can give optimized picture
for SEO, giving aesthetic finishing to the web page compatible with color scheme of
entire online catalog. Good angles, pixels and colors are very critical if you sell your
products online through a shopping cart.
3. Color Scheme: Colors used in background and fonts are very important.
Though white back ground with black color text is good but you can experiment with
background colors as well as text color. If visualizer or person looking after the
designing element is considering of using wall paper and matching text color and
background color, consult your SEO.
Also use ethnic color in respect to your products and services. For example if you are
selling health products and services green or blue tone or blend is good, and if you
are selling books online try using traditional black text with white background.
Website for kids should carry different color scheme and website for adolescence
should carry different.
Though white back ground with black color text is good but you can experiment with
background colors as well as text color. If visualizer or person looking after the
designing element is considering of using wall paper and matching text color and
background color, consult your SEO.
Also use ethnic color in respect to your products and services. For example if you are
selling health products and services green or blue tone or blend is good, and if you
are selling books online try using traditional black text with white background.
Website for kids should carry different color scheme and website for adolescence
should carry different.
4. Eye Tracking Technique: Depending upon the competition in targeted
traffic every web page or website gets a specific time from visitor to decide whether
he wants to read the page further and browse your website further or leave it. In most
cases it is five seconds. You should try to place the matter you want to highlight in
right place, so that visitor find that without any effort and instantly.
If you have picture that explain better than words, you should place it in upper left or
right position. You really don’t need to replace the text with picture, just place the
picture besides the text so that website visitors can co relate both and understand the
message you want to convey.
A good visualizer can guide designer to arrange text and images with help of SEO to
get better marks by search engines Algorithm. Also mind the size and font of
heading, sub heading and running text on your web page. Your visitor can easily read
bold, underline and highlighted words out of your text, so don’t hesitate to highlight
whatever you think is important with a better placement, easy to stand out. Eye
tracking chart or graph can add punch to your page.
traffic every web page or website gets a specific time from visitor to decide whether
he wants to read the page further and browse your website further or leave it. In most
cases it is five seconds. You should try to place the matter you want to highlight in
right place, so that visitor find that without any effort and instantly.
If you have picture that explain better than words, you should place it in upper left or
right position. You really don’t need to replace the text with picture, just place the
picture besides the text so that website visitors can co relate both and understand the
message you want to convey.
A good visualizer can guide designer to arrange text and images with help of SEO to
get better marks by search engines Algorithm. Also mind the size and font of
heading, sub heading and running text on your web page. Your visitor can easily read
bold, underline and highlighted words out of your text, so don’t hesitate to highlight
whatever you think is important with a better placement, easy to stand out. Eye
tracking chart or graph can add punch to your page.
5. Navigation Bar: Navigation bar provides the link to pages topic wise in a
website. This Navigation bar usually is placed in a fix place on all pages for easy
navigation through the website.
To stand out or identify Navigation bar easily is often is made using buttons or text
backgrounds. I personally prefer vertical text link in bold font with light color
background and should stick to left side or horizontally to the head of the page.
Placement of Navigation bar largely depends upon the numbers of links required to
be displayed.
Other than the placement of Navigation bar, text of the URL is also very Important. The
text should be real short and indicating if not explaining about the page it is
redirecting to. Title of the page and link should be as similar as possible. You can
add as many navigation bar as you want to.
website. This Navigation bar usually is placed in a fix place on all pages for easy
navigation through the website.
To stand out or identify Navigation bar easily is often is made using buttons or text
backgrounds. I personally prefer vertical text link in bold font with light color
background and should stick to left side or horizontally to the head of the page.
Placement of Navigation bar largely depends upon the numbers of links required to
be displayed.
Other than the placement of Navigation bar, text of the URL is also very Important. The
text should be real short and indicating if not explaining about the page it is
redirecting to. Title of the page and link should be as similar as possible. You can
add as many navigation bar as you want to.
6. Site Map: Sitemap are prepared for two purposes. One for search engine
Indexing of all web pages on a website , this is generally in XML format. Second type
of Sitemap is made for website visitors who can see all important pages, that
website has to offer.
You can upload both form of Sitemap without fear of any drawback of SEO.
The Sitemap for visitor should be designed very neat and smartly, every page should
be indexed in relevant category and subcategories. Try to put a link to Sitemap in XML
format from HTML format.
Indexing of all web pages on a website , this is generally in XML format. Second type
of Sitemap is made for website visitors who can see all important pages, that
website has to offer.
You can upload both form of Sitemap without fear of any drawback of SEO.
The Sitemap for visitor should be designed very neat and smartly, every page should
be indexed in relevant category and subcategories. Try to put a link to Sitemap in XML
format from HTML format.
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