How to develop concept of a website?
1. Hire an experienced and external agency to conduct a comprehensive Internet
marketing research, and get tabulated report.
marketing research, and get tabulated report.
2. Purpose of website:
Displaying/Elaborating benefits of products / services to your target Audience. Giving fair
idea about your capacities and affordability. Educating about your company and edge over.
Access Point: Providing your complete contact information including online submission
form, email, Phone Fax etc.
Displaying/Elaborating benefits of products / services to your target Audience. Giving fair
idea about your capacities and affordability. Educating about your company and edge over.
Access Point: Providing your complete contact information including online submission
form, email, Phone Fax etc.
3. Budget of website development.
Cost of website depends upon the
Cost of website depends upon the
- Source and size of content
- Dynamic features of website,
- Frequency of changes in website.
- Database Connectivity
- No of web pages
- Quality of Text Content
- Designing Element
- Coding /Programming Work
4. Budget of Internet Marketing depends upon:
- Traffic Volume and Competition on product or service on Internet.
- Time Limit for responses.
- Geographical Location of your Target Audience.
- Competition
- Margin of your Products and Services.
- Content Quality.
- No. of Products/Services.
5. Key Product or Key Services.
6. Pen Down all the priority in descending order. If budget is a constrain, don’t mind to
drop a few ‘not so acute’ things. Make a checklist and be sure it is complete.
7. Hire an Internet marketing consultant, not a web designer or webmaster for kick
start your project, explaining him every bit on paper and discuss all the opportunities,
limitation cost and ROI. Make two copies and keep one.
8. Don’t expect miracle, getting SEO website hosted on Internet don’t guarantee
business. Once you sown a seed, it require nourishment and time to reap fruit. Give your
website some time. If you cannot wait and have money to spend, jump on SEM.
9. Watch the progress for a year or at least six months and spend your money wisely.
Once you are ready with report of performance and ROI, amend your budget for good.
- Do or out source a comprehensive research on Search Volume and Cost for select
key phrases and keywords. - Deciding the Name of website.
- Deciding the Entry Point and Exit Points of website Visitors.
6. Pen Down all the priority in descending order. If budget is a constrain, don’t mind to
drop a few ‘not so acute’ things. Make a checklist and be sure it is complete.
7. Hire an Internet marketing consultant, not a web designer or webmaster for kick
start your project, explaining him every bit on paper and discuss all the opportunities,
limitation cost and ROI. Make two copies and keep one.
8. Don’t expect miracle, getting SEO website hosted on Internet don’t guarantee
business. Once you sown a seed, it require nourishment and time to reap fruit. Give your
website some time. If you cannot wait and have money to spend, jump on SEM.
9. Watch the progress for a year or at least six months and spend your money wisely.
Once you are ready with report of performance and ROI, amend your budget for good.
| Sanjay Kumar Sharma Internet Marketing Consultant sanjay@internet-marketing-consultancy.com |
