Conceptualizing the website

Conceptualizing the website

Before going for a website there are several, points you should pen down and brief to
self for getting maximum benefit out of it.

Workout following consideration in detail:

2. Purpose of website:

Displaying/Elaborating benefits of products / services to your target Audience.
Giving fair idea about your capacities and affordability.
Educating about your company and edge over.
Access Point: Providing your complete contact information including online
submission form, email, Phone Fax etc.

3. Budget of website development.

Cost of website depends upon the source and size of content, Dynamic
features of website, Frequency of changes in website.
Database Connectivity
No of web pages
Quality of Text Content
Designing Element
Coding /Programming Work

4. Budget of Internet Marketing depends upon:

Traffic Volume and Competition on product or service on Internet.
Time Limit for responses.
Geographical Location of your Target Audience.
Competition
Margin of your Products and Services.
Content Quality.
No. of Products/Services.

5. Key Product or Key Services.

Deciding the key phrases and key words
Do or outsource a comprehensive research on Search Volume and Cost for
select key phrases and keywords.
Deciding the Name of website.
Deciding the Entry Point and Exit Points of website Visitors.

6. Pen Down all the priority in descending order. If budget is a constrain, don’t
mind to drop a few ‘not so acute’ things. Make a checklist and be sure it is complete.

7. Hire an Internet marketing consultant, not a web designer or webmaster for
kick start your project, explaining him every bit on paper and discuss all the
opportunities, limitation cost and ROI. Make two copies and keep one.

8. Don’t expect miracle, getting SEO website hosted on Internet don’t guarantee
business. Once you sown a seed, it require nourishment and time to reap fruit. Give
your website some time. If you cannot wait and have money to spend, jump on SEM.

9. Watch the progress for a year or at least six months and spend your money
wisely. Once you are ready with report of performance and ROI, amend your budget
for good.

Internet Marketing Consultancy >> Website Conceptualizing