Internet Marketing Consultancy for Online Business
Internet Marketing is no more a ‘mere web presence’. All sort of business with all sized are giving priority ranking to Internet Marketing in
their marketing model. Be it an Exporter, Retailer, Wholesales, Service Provider, Manufacturer, Services, Or Individual Promotion. With the
growing expertise and skilled manpower, it is no more a costly affair.
Since Larger Enterprises can afford a dedicated team/expert work on their web promotion, we have focused this website for SME, having
little or no expertise and staff for Web Marketing.
Web Traffic
It is well known and established fact that about 80 percent of web traffic comes from Search Engines for relatively lesser known websites,
and rest come from other sources like web banners or web ads on other websites or directories, e-mails, print media, Bill
Boards/Hordings/Banners, Visiting Cards, Invoices, Mouse Pads, stationary etc.
What is Internet Marketing Strategy?
Online marketing strategy is not about getting web traffic on your website, as widely assumed, it is an integral part of company’s marketing
strategy that is executed through Internet. Internet marketing should not be executed in isolation to the offline marketing strategy and must
run under same branding strategy as done offline.
While conceptualizing website keep a priority list handy, and discuss it too often in planning and compile it correctly during website
development.
How to develop a perfect Internet marketing strategy?
Website represent your company as a perfect marketing executive, well groomed, well informed and with perfect business sense. While
making your Internet marketing strategy, Internet Marketing Manager in tandem with Offline marketing team must cover every aspect of
sales and marketing including Internet branding & website planning, Opening of sales and sales closing basics from offline sales
activities should be understood properly and inherited into Internet marketing strategy.
Internet marketing strategy for Industrial products, FMCG, Commodities, Technology & Services are entirely different. Internet marketing
strategy includes a layout plan detailing budget of SEM, Contextual advertisement, online branding throught proccess, online directory
listing, SEO, Email Marketing, database development, monitoring, etc.
How to do Internet Marketing of Industrial Products?
Online marketing of industrial products or services are marked different from FMCG and consumer commodities as industrial market
segment, customer behavior, touch points are entirely different. Internet Marketing strategy and value delivery system needs to be highly
targeted and should be incorporated in branding of corporate as well products.
Internet Marketing Strategy for Industrial Product.
The size and expenditure of Internet marketing campaigns for industrial products are comparatively small and are more intense. Majority of
the budget is spent on maintenances and domain expertise information outflow. The Internet marketing team’s role is very specific,
inclined towards searching, content management and replying quires.
A comprehensive Internet marketing plan is outlined here, with understanding that industrial products have different needs for marketing.
These can not be sold or brought individually, and have more factors in attribute vis a vis FMCG and commodities. The quantities are large
and amount is huge, not suitable to be transferred online, in many cases.
Often these websites are outsourced to agencies that can do little justice with the money and stake possessed by Internet Marketing. Even
today most of industries don’t witness dynamic websites in nature, where there is lot of scope for much articulation. Internet Marketing
Companies have some formulas, which they offer to clients depending on the budget.
To start with, companies need a comprehensive Internet marketing research by some expert external agency with knowledge and
experience. Business head, Internet Marketer and Branding Agency, shall analyze the research report. Some basics like website
aesthetics, brand personality, articulation and budget needs to be settled before you hop onto the wagon.
Developing Website
1. Content Development: content language and accent of the website depend largely upon the target audience and nature of website. If
you website is selling musical album then a creative writer should be hired, if it an OTC product selling catalog or website than technical
person should work closely with creative writer. A website of B2B nature require technical write up with touch of copywriter rather than
creative writer. Content should be in language easy to understand and explain.
2. Images: keep your pictures ready, try to include relative images for every content, be it about us, or contact or services or products. It
gives website visitors satisfaction and reassurance of your company and product/services. Pictures on desk are always better than stand
still. Quality of images should be good, preferably done by a professional, amateur work is something no one appreciate.
A professional photographer in touch with a web designer can give optimized picture for SEO, giving aesthetic finishing to the web page
compatible with color scheme of entire online catalog. Good angles, pixels and colors are very critical if you sell your products online
through a shopping cart.
3. Color Scheme: Colors used in background and fonts are very important. Though white back ground with black color text is good but
you can experiment with background colors as well as text color. If visualizer or person looking after the designing element is considering
of using wall paper and matching text color and background color, consult your SEO.
Also use ethnic color in respect to your products and services. For example if you are selling health products and services green or blue
tone or blend is good, and if you are selling books online try using traditional black text with white background. Website for kids should carry
different color scheme and website for adolescence should carry different.
4. Eye Tracking Technique: Depending upon the competition in targeted traffic every web page or website gets a specific time from
visitor to decide whether he wants to read the page further and browse your website further or leave it. In most cases it is five seconds. You
should try to place the matter you want to highlight in right place, so that visitor find that without any effort and instantly.
If you have picture that explain better than words, you should place it in upper left or right position. You really don’t need to replace the text
with picture, just place the picture besides the text so that website visitors can co relate both and understand the message you want to
convey.
A good visualizer can guide designer to arrange text and images with help of SEO to get better marks by search engines Algorithm. Also
mind the size and font of heading, sub heading and running text on your web page. Your visitor can easily read bold, underline and
highlighted words out of your text, so don’t hesitate to highlight whatever you think is important with a better placement, easy to stand out.
Eye tracking chart or graph can add punch to your page.
5. Navigation Bar: Navigation bar provides the link to pages topic wise in a website. This Navigation bar usually is placed in a fix place
on all pages for easy navigation through the website. To stand out or identify Navigation bar easily is often is made using buttons or text
backgrounds. I personally prefer vertical text link in bold font with light color background and should stick to left side or horizontally to the
head of the page.
Placement of Navigation bar largely depends upon the numbers of links required to be displayed.
Other than the placement of Navigation bar, text of the URL is also very Important. The text should be real short and indicating if not
explaining about the page it is redirecting to. Title of the page and link should be as similar as possible. You can add as many navigation
bar as you want to.
6. Site Map: Sitemap are prepared for two purposes. One for search engine Indexing of all web pages on a website , this is generally in
XML format. Second type of Sitemap is made for website visitors who can see all important pages, that website has to offer.
You can upload both form of Sitemap without fear of any drawback of SEO.
What is Email Marketing?
Instant and very effective mode of Internet marketing. Email Marketing is about informing and pursuing and closing sales through Email.
Our Internet Marketing Consultancy covers three critical C of sales (Coverage, Communication and Conversation) are best covered through
email marketing.
Unlike SEM and SEO, Email marketing is well capable of two communication and carries more personalize message to the prospect.
Email marketing can be very successful if carried out under expert surveillance, as one of the biggest menace on Internet is just the other
side of it, the SPAM.
Yes there are many software available freely on Internet that promise to do email marketing by mass mailing or bulk mailing, but end up
black listing your IP address in spammer list, that may result blocking your personalize one to one message. SO, actually it cause more
harm than doing good to your Internet marketing efforts.
An Email marketing expert can help you building and executing email campaigns, but who is an EXPERT? YEP, A SPAMMER! A person who
has done spamming and know the rules of game. Just paper knowledge and theoretical aspects are not enough, one actually should be
involved in it. Here the question is not ‘what to do?’ rather ‘what not to do!’. So if you don’t have this guy better drop the idea.
How to do E-mail Marketing
Build up Database: Very important. Often we mistook directory as database, there is no use of bigger list, non relevant and non targeted
email addresses do heavy damage to your efforts, as they are more likely to report you as spammer to their ISP and email service
providers, blacklisting you.
Format Database: Use Microsoft Excel or notepad with delimiters if you don’t have a database guy. Fields like Nae, Last Name, Salutation,
Address, email addresses should be checked with caution.
Secure your Database: Data security for SME is just not from thieves or competitors, but also from dumb good guy, he or she can actually
mess up whole thing. I know a company who become the victim of this silly mistake and lost many employees right from CEO to
receptionist for a database of just 400 odd contacts.
Compose Email: Compose your matter for email as and when required and format it in HTML, RTF or Plain text, I prefer RTF. HTML looks
fine but very often stimulates Spam guards. Many Email Service providers would like to make an argue on it, but this my personal
experience.
Choose SMTP and POP Servers: Most of the Smart Asses use fake email addresses and Desktop Relay Servers and real POP. This
misadventure often ends up in labeling your website and IP address listed in spammer list. This attempt to saving money and data proves
to be a costly proposition. Your e-mail marketing expert after studying your demand and market will suggest or adopt a suitable email
server.